The holiday season is one of the biggest opportunities of the year for small businesses, but a successful holiday marketing strategy doesn’t have to be complicated.
Columbia City Connect is launching the Downtown Business Academy, a new series designed to provide practical, useful tools and information to help downtown and small businesses grow.
The first workshop, Holiday Marketing Made Simple, will be led by Abby Carter, Columbia City Connect Marketing & Social Media Director, on Monday, October 5, from 9:00–10:00 a.m. at The Clugston, 108 S. Chauncey Street.
This free workshop will help businesses get organized and ready for the holiday season. Participants will:
- Set a clear goal for their holiday marketing.
- Plan November and December marketing activities.
- Create social media content that drives customers.
- Make sure their business is easy to find online.
- Take advantage of Small Business Saturday and downtown events.
Most importantly, you won’t leave with just a list of ideas. You’ll leave with a 30-day holiday marketing action plan you can put into practice right away.
Whether you’re a longtime downtown business or a small business looking for a better way to approach the holiday season, this workshop is designed to make holiday marketing feel more manageable and more effective.
Join us October 5 and get your holiday marketing plan ready before the season gets busy.
Downtown Business Academy: Holiday Marketing Made Simple
Monday, October 5
9:00–10:00 a.m.
The Clugston
108 S. Chauncey Street, Columbia City
Free for downtown and small businesses.
