Social media is one of the most powerful (and free!) tools available to help drive foot traffic to your downtown business. Beyond just selling a product, social platforms allow you to create connection, giving customers a chance to know who you are, not just what you offer.
When your audience sees your personality, your process, and your presence in the community, they feel invested. They’re not just buying from a business, they’re supporting a neighbor, a friend, a familiar face downtown.
It’s More Than Just Posts
Photos and static posts are great, but if you want to boost visibility, mix in videos, Reels, and Stories. These types of content are often favored by the algorithm, meaning they’re more likely to be seen and shared. Even if you’re camera-shy, showing your space in motion or a simple clip of you restocking shelves can bring your business to life in a way that a photo can’t. Don’t be afraid to be real, imperfections and all. That authenticity is what people connect with most.
Need Content Ideas? Start Here:
We know it can feel like a lot to come up with new things to post—especially when you’re juggling a dozen other responsibilities. Here are a few creative content prompts to help you share your story in meaningful, engaging ways:
- Behind-the-Scenes Moments
Prepping for First Fridays? Brewing the first pot of coffee? Restocking a customer favorite? Take a quick snap or video! - Community Involvement
Are you supporting a local cause or nonprofit? Share it! It shows your heart and your roots in the community. - Team Milestones
Celebrating a promotion, anniversary, or a new hire? Introduce your team and celebrate their wins. - A Day in the Life
Give your audience a peek into your daily routine as a small business owner. It builds appreciation and connection. - Business Collaborations
Are you teaming up with another downtown business? Like coffee and flowers for Mother’s Day? Share the love and tag each other. - New Product Spotlight
Unboxing a new product line or bringing in locally made goods? Your followers want to know what’s fresh and exciting. - Downtown History or Trivia
Share a fun fact about your building or a unique memory tied to your block. People love nostalgia and local pride. - Customer Features
Have a regular who embodies the “downtown spirit”? Feature them and thank them for their support. - Pet-Friendly Fun
Do you allow pets in your shop? Try a recurring “Downtown Dog of the Day” post—trust us, people love dogs. - Downtown Charm
Whether it’s a quirky tradition, a funny memory, or a favorite downtown view, these little slices of life build a strong local connection.
Your Story Is Worth Sharing
At the end of the day, you are one of the reasons people love visiting downtown Columbia City. So let your business’s personality shine! Even just one thoughtful post per week can keep you top-of-mind with your customers, draw in new followers, and remind the community why they love supporting local.
Stay tuned for more helpful tips in our Small Business Strategies series; designed to help you grow, connect and thrive right here in the heart of our downtown.