If you’ve ever searched for a new restaurant, shop or service online, you’ve probably checked the reviews before making your decision. Your customers are doing the same thing.
Positive reviews are more than just nice comments, they’re powerful marketing tools that build trust, boost your visibility and help you stand out from the competition. Whether you own a boutique, run a coffee shop or provide professional services, here’s how to get more reviews and make them work for you.
1. Set Up Your Review Profiles
Make sure your business it listed and verified on key platforms like Google Business Profile, Facebook, Yelp and industry specific sites. Having complete profiles helps find and leave reviews.
2. Ask at the Right Time
The best time to ask for a review is when a customer is already feeling positive about their experience. That could be:
- Right after they’ve found the perfect gift or complimented your product
- When they’ve praised a meal, dessert or overall service
- After you’ve completed a project, solved a problem or provided advice that left them feeling confident and cared for
- After a repeat customer returns and expresses satisfaction
Keep your ask simple and natural:
“Thanks for stopping in today! If you have a minute, we’d love it if you shared your experience on Google or Facebook.”
3. Make It Easy
The easier it is, the more likely customers are to follow through.
- Create a short link or QR code that goes directly to your review page
- Display it on receipts, menus, at checkout or in follow-up emails
4. Use Follow-Up Messages
Send a personalized thank you email or text after the customer’s visit with a direct link to leave a review. Time is key: within 24-48 hours is best while the experience is still fresh.
5. Show Gratitude
Reviews, whether glowing or constructive, are valuable insights into your business. Always respond promptly and professionally and thank your customers for taking the time to share their thoughts.
6. Put Reviews to Work
Don’t just collect reviews. Show them off!
- On social media: Share customer quotes with a photo (with permission)
- On your website: Create a “What Our Customers Say” section
- In-store: Add quotes to signage, menus, or displays
7. Keep the Momentum Going
Don’t treat reviews like a one-time campaign. Make it a consistent habit. Encourage your staff to ask for reviews as part of their regular customer interactions.
Quick Action Step:
Today, create a direct review link or QR code for your business and display it in at least two visible places.
Final Thought
Reviews are one of the most cost-effective marketing tools you have. By making it easy for customers to share their experiences and then proudly showcasing those reviews you’ll build trust, increase visibility and encourage more people to walk through your door.
